How Expectancies Shape Consumption Experiences.
Citation: Plassmann, H. and Wager, T.D. (2013) How Expectancies Shape Consumption Experiences. In: Preston, Knuston, Kringelbach (Eds), Interdisciplinary Science of Consumption.
In this chapter we review behavioral and neuroscientific studies that investigate how expectations shape our affective experience. Drawing on existing studies in the domain of negative affective experiences such as pain and positive affective experiences such as taste pleasantness, we suggest a multidisciplinary model of how expectancies alter our subjective consumption experience.